The international franchise network is once again lauded for its mentorship and flexibility in providing continuous support in all circumstances.
The Helen Doron Educational Group is proud to win for the third time consecutively, a prestigious Global Franchise Award, this time for Global Mentorship, following last year’s win in the same category and in 2019 for the Best Children’s and Education Franchise.
CEO and Founder Helen Doron, accepted the honour virtually as part of the awards ceremony, which was held online due to the ongoing pandemic.
The 2021 Global Franchise Awards, sponsored by Global Franchise Magazine, were selected by a panel of top industry franchise experts and leaders worldwide. According to the competitive criteria, the international judging panel was looking for a brand that “can demonstrate the highest levels of ongoing support, training, guidance, and coaching for their franchisees, enabling and empowering them to build a successful global career within franchising and demonstrating ethical codes of conduct at all times throughout all areas of the business.”
The judges added, “We don’t need to stress how difficult 2020 has been on many businesses – we want to see how you supported your franchisees or clients during the COVID-19 crisis.”
James Fell from Global Franchise Magazine explained how the judges reached their decision to choose Helen Doron Educational Group, “2020 was a year that meant franchisors and leaders were not only required to be crystal clear and communicative when it came to the direction of their organisations, but their support and mentorship abilities were relied upon more than ever. That was what our judging panel was looking for when reviewing the Global Mentorship Award 2021. That was exactly what our judges received when they read through the Helen Doron Educational Group’s entry.
Judges were impressed with the support systems and structure that the brand implemented in response to the pandemic, how agile it was when it came to introducing vital new tech-led platforms, the multitude of ways in which its franchise network was supported despite the unprecedented disruption, and how founder and CEO, Helen Doron, was a shining light when it comes to the role and responsibility of a franchisor. Congratulations to the Helen Doron Educational Group on their second consecutive win in this category; it’s a remarkable accomplishment.”
In her acceptance speech, Ms Doron elaborated, “We are delighted to accept our third Global Franchise Award. This time for our Global Mentorship and the 24/7 support we have provided and continue to provide our franchisees and our entire network during the pandemic.
On hearing of the closure of many of our 1,100 centres in 38 countries, including our English franchises, Maths franchises and Kindergarten franchises, we immediately sprang into action right from the start of the crisis. With students and teachers stuck at home, we needed an effective and uniform way for teachers to teach online as a franchise. Our pedagogic team widened to include our teacher trainers worldwide, and together we created over 800 interactive online lessons within a month. We trained over 4,000 active teachers, and we kept our students learning, supported them with marketing materials and campaigns to keep our franchisees profitable.
Winning a third Global Franchise Award solidifies our commitment to providing ongoing mentorship to our franchise organisation, serving as an example to the franchise world how important it is to react positively to a crisis and use it as an opportunity to extend the brand. Our franchisees and teachers are very appreciative of all the materials we provided for them, and many of them increased their student numbers, as parents needed alternative educational options to keep their children occupied and learning while at home. Daily tips were also created for parents, so they knew they could depend on us for stimulating activities in addition to the online lessons, empowering them to take advantage of the time at home with their children. Games, activities, educational videos, and even complete lessons, were offered free of charge through varied digital channels.
Thank you for this award and the chance to once again demonstrate to the world that the Helen Doron Educational Group is here to give strong support in all circumstances.”
More Than a Business. A Way of Life.
Awarded as the Best Children and Education Franchise in 2019 and leader in Global Mentorship 2020 and 2021, Helen Doron Educational Group was founded in 1985 to teach children English as a Foreign Language and has more than 1,000 Centro Helen Dorons and kindergartens in 38 countries. Helen Doron’s innovative and proven methodology is the creative inspiration behind the company’s flagship franchise, Helen Doron English together with Helen Doron Adademy, MathRiders, and Ready Steady Move! To date, the Group has taught nearly three million children to speak English, master maths, experience nature, and learn through movement. The network is rapidly expanding, while maintaining its core values and community spirit, combined with business success. We seek additional franchisees to penetrate new markets and business partners to expand its rich educational content and continue breaking new boundaries in children’s education.