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“The product works, the methodology works. Our students are doing bilingual high school, or their Baccalaureate or university studies in English-speaking countries. We have various ex-students now as teachers in our teams and we helped them reach there; we are part of their success. Knowing this is one of the greatest satisfactions that I receive in my work.”

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Not familiar with the Helen Doron brand, Danijela recalls: “I happened to see a banner on a house that advertised Helen Doron. It said ‘English for All Children’, which I liked the sound of, so I Googled the company and found there was a Learning Centre in the area where we lived in Hungary.”

Her children enjoyed their classes and the two years went by quickly. “After witnessing how positively my daughter and son reacted to the Helen Doron lessons, I immediately fell in love with the methodology.”

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Technological development rapidly accelerated in the last few decades, and now it’s hard for us to imagine our lives without personal computers, smartphones, 24/7 communication and multiple channels of digital information.  New technologies are continually evolving, so they need new representation in language either by borrowing from associated “old school” words, and adapting their meanings to suit the new digital world or by creating completely new vocabulary.

As pioneering gadgets and inventions are rapidly introduced and adapted, we are quick to abandon and neglect the old devices which have become obsolete. Let’s reflect on how English aspects of language have evolved in the last 35 years, how our lives changed during this time, and how the past influences the present. Generation by generation, pronunciations change, new words are borrowed or invented, and the meaning of old words change and morph into new meanings. The rate of change varies, but whether the changes are faster or slower, they build up until the original meaning becomes distant and different.

Where we would be without avatars, hashtags, memes, spam, geeks and other English terms the internet has brought into fashion by using old words to describe new technologies and experiences? Linguists predict that in 10 years the English language will continue to dominate the internet, even among those whose native tongue is not English. However, they expect it to mutate into a variety of different forms that we might not recognise as the language we know today. Online, where there is less pressure to be grammatically precise or use correct spelling, non-native speakers writing to each other, create new forms of the language, without paying close attention to accuracy.

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As with our previous global awards, this triumph belongs to the entire Helen Doron community and is an achievement for the entire network.

According to the magazine, “These women are not just at the top of their game but strive to make sure they can enable and empower as many to build a successful career within franchising, especially in these unprecedented times of COVID-19.”

Read all about it!

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Monika and Shay Jacobi told us how they fortuitously met 23 years ago: Hungarian Monika was an au pair in England with a family that visited Israel a few times a year, and was included in these holidays. One evening, her employer encouraged her to spend the evening having fun in the vibrant city of Tel Aviv, and there she met Shay through a mutual friend. They hit it off right away, especially when Shay charmed her with his guitar playing, and despite religious, cultural and geographical differences, kept in contact.  When Monika returned to Israel for a week to see him a few months later, it became apparent that they were meant for each other. “He would start a sentence and I would finish it and vice versa.” Monika remembered. “We were totally on the same wavelength.”  Shay agreed.

They were both worried that their parents wouldn’t accept them as a couple, but both sets of parents not only accepted the young pair, they loved their offspring’s choice from the first meeting. Following a short stint in London cut short by visa issues, they decided to get married in Hungary and start their wedded lives together in Israel. Monika continued her career as a child caregiver in Central Israel and discovered one of the boys she was babysitting attended Helen Doron. As she was responsible for taking him to classes, she saw firsthand how impressive the methodology is and how quickly the children learn though fun and movement and eventually, she became friends with the teacher who encouraged her to attend a Teacher Training Course in 2000 and become a certified Helen Doron teacher.

Starting off with 6 groups, Monika launched her new career with support from Shay, who took responsibility for the marketing, advertising and financial aspects, while raising their 2 children, Eden and Daniel. They bought a large flat with a designated room for Monika’s classes, which quickly grew to 120 Helen Doron students.   “Helen Doron gave us the flexibility for Monika to be able to stay home with the kids for the first 2 ^1/2 years of their lives, while continuing to work and build a career at the same time.” Shay added.

They returned to Hungary in 2008 and continued their careers with Helen Doron based on the experience they gleaned in Israel. In 2009 they bought their franchise area 60 kilometers from Budapest, and decided to buy a Gymboree play centre for children to complement their English-teaching business, and combined them.

They currently have a Learning Studio with about 100 students, with plans for expanding. Their business is a real family affair, as Monika’s 21-year-old niece, Yasmin, grew up in the Helen Doron network and recently passed the teacher training course, taking over teaching their teen classes as a very popular teacher, as the teens can really relate to her.

Would you like to join a network in 38 countries and create your own success story?

Find out about Business Opportunities at Helen Doron: https://helendoron.pt/franchising/

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Spela tells us that she and her husband often recommend Helen Doron to others. “The whole family is actually enjoying Helen Doron, as we are also learning new words we didn’t know before. This way we are stretching our vocabulary beyond business use of English, learning flowers, birds, breeds etc. – interesting indeed! It is really exciting for all the students, but the most valuable for us is seeing our son learning a second language through fun games and movement naturally, with no pressure. We are delighted we can offer this experience to our kids, having Helen Doron in Kranj and being able to attend. Big thanks goes to our teachers that are creative and full of energy and welcome you with a big smile. Rui loves attending class and looks forward to going!”

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